About Whitfield Foods and Alaga Brand Products.
ALAGA SYRUP COMPANY ¨Sweetness of the South¨
100 years ago, ALAGA Syrup Company found the secret formula for the “Sweetness of the South” when the original cane syrup recipe was created in 1906. ALAGA syrup was born out of love, and the “feeling of family” when a Georgia boy met and married an Alabama girl.
The company was founded in 1906 as the Alabama-Georgia Syrup Company by Mr. Louis Broughton Whitfield, Sr. (July 8, 1868-Dec. 1, 1942). He was born in Whitfield Crossing, GA., and soon moved to LaGrange, GA. When Louis was only six, his father died in an accident, and Louis began working to help support his family at a very early age. From age eight until twelve, he sold and delivered The Atlanta Constitution before and after school. At seventeen, he began work as a bookkeeper for Penn and Company, and at twenty he entered the grocery brokerage business and became a partner in the W.F. Vandiver Company, a wholesale grocery business.
In 1905, he embarked on a venture into the syrup business as one-half owner of the Southern Syrup Company. By the fall of 1906, he had sold his interest and founded the Alabama-Georgia Syrup Company based in Montgomery, Alabama where it remains 100 years later. Next came the creation of the ALAGA brand name. By this time, Louis had married the love of his life, Willie Vandiver, and it was she who created both the ALAGA name and the logo. She was from Alabama and he was from Georgia, so she combined the abbreviation for Alabama, ALA and the GA for Georgia, and thus ALAGA was born. The familiar logo with the two hands clasped in front of a sheaf of wheat with a blue ribbon, proudly displayed, had a very special meaning. The clasped hands symbolized the union in marriage and spirit of Mr. and Mrs. Whitfield, and the wheat represented the many kinds of bread on which ALAGA was used. The blue ribbon stood for the ALAGA blue ribbon quality for which the syrup has been known 100 years.
In the beginning, the building was a small 70 x 100 foot building with only two other employees. Today, the company employs approximately 150 people, and occupies almost 27 acres. ALAGA was also proud to broaden its product base with the 1975 purchase of the Yellow Label Syrup Company. Yellow Label Syrup added a honey based, all natural syrup to the ALAGA brand name, and you can always see your family smile when you “Put a little Yellow Label on your table!”
ALAGA Syrup-Whitfield Foods Inc. is proud to co-pack for some of the finest companies in America, in addition to producing our ALAGA, Yellow Label and Plow Boy brands. Our ALAGA pancake syrups in the “beary special” bear bottles are unique in the syrup industry, and bring fun and flavor to the table with our delicious Maple, Butter Maple, Strawberry and now, our new best tasting, Sugar Free syrup.
Another “hot” new product is our “Sweet Hot Alabama” ALAGA Hot Sauce. We have taken a Louisiana tradition, and made it even better by adding just the right amount of Alabama’s ALAGA Original Cane Syrup. ALAGA Hot Sauce is perfect for hot wings, vegetable dips, casseroles and all your grilling.
During our rich history, we are proud to have had among our spokesmen and friends such fine people as Willie Mays, Clark Gable, Gen. Jimmy Doolittle, Nat King Cole, Scott and Zelda Fitzgerald, Ernest Hemingway, Hank and Audrey Williams, Hank Aaron, Coach Paul “Bear” Bryant and Coach Shug Jordan, to name just a few. After 100 years, Louis Whitfield, IV and their families are proud that ALAGA is fourth generation family owned. We have always known, “It’s all about the taste!” There is nothing like ALAGA, so when you want to savor the “Sweetness of the South” and the feeling of family, we hope you will reach for ALAGA, and let us add a little love to your life!